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REIMAGINE SPACES WITH MATERIAL SCIENCE AND DESIGN

3M

Circolo Filologico Milanese
Via Clerici, 10

CONCEPT

3M faces a new challenge to re-imagine what’s possible by placing FASARA™ and Scotchcal™ films at the service of Olimpia Zagnoli’s creativity. The colourful pop aesthetic of the Emilia-born artist is expressed in Cariatidi Contemporanee, a site-specific work adorning the building facade: 3M adhesive film adapts to shape the brightly coloured anthropomorphic figures and silhouettes borrowed from a comic strip aesthetic, extending as far as the windows and archway of the palazzo in a play of colourful cross-references.
In the Reading Room on the first floor, it will be possible to enter the dimension of 3M Home, the virtual reality in which visions, possibilities and strategies converge and encourage the meeting of numerous players from all over the world.

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