Sam Baron and Co is a studio offering creative direction and design consultancy, embracing projects — from physical to digital — with a global approach. Sam Baron works together with a team of young thinkers, blending all creative skills to endeavour a challenging and original vision to its clients.
Sam Baron’s perennial re-readings and reinterpretations of traditional know-hows shrewdly interrogate on the utility of today’s material productions and the very existence of new archetypes. By anchoring his creations in an artistic and functional inquiry, without omitting cultural and historical narrations, Sam Baron places his outlook in our everyday life and its contemporaneity.
Baron received the “Grand Prix de la Creation de la Ville de Paris” in the design category and during the 2010 edition of Maison & Objet. Philippe Starck selected him as one of the ten important designers of the next decade.
Sam recieved a silver cube from the NYC Art Director Club and has been integrated as a jury member. The AD&D London based creative association awarded him with a Yellow Pencil for the Colors magazine issue he curated.
His work is continuously featured in International press such as Monocle, Wallpaper magazine, New York times, Le monde, Elle or Vogue and included in international museum collections.
His clients include Hennessy, Airbnb, la Redoute or Vista Alegre, and he has been the creative director of Fabrica’s design area from 2007 to 2018. Sam Baron currently lives and works between France and Portugal.