TURN ON, TUNE IN, DROP BY…
CENTRO STUDI POLTRONOVA
Designer: Archizoom Associati, Laura Bethan Wood, Nigel Coates, Ettore Sottsass jr.
Via Cino del Duca, 8
Alternative product culture is the subject of the story told by CENTRO STUDI POLTRONOVA at PALAZZO VISCONTI for DESIGN VARIATIONS during MILANO DESIGN WEEK 2022. SUPERONDA by Archizoom Associati, in the new TERRAZZO version with a pattern designed by Laura Bethan Wood, the PLASMA armchair designed by Nigel Coates and ULTRAFRAGOLA by Ettore Sottsass jr, are the three iconic pieces which the Tuscan company presents in the extraordinary rococo palazzo, to show the importance of cultural contamination and of the quest for integration and continuity between different artistic manifestos. In this way, the past becomes a living material to be rethought with exclusive materials and patterns that place the product, the producer and the designer at the forefront in equal measure.