Studio Irvine is a design studio run by Marialaura Rossiello and Maddalena Casadei based in Milan, founded by James Irvine in 1988. James Irvine was born in London and graduated in 1984 from The Royal College of Art, London. He moved to Milan the same year. From 1984 to 1992 he was a design consultant for Olivetti Design Studio, designing industrial products under the direction of Michele De Lucchi and Ettore Sottsass. From 1993 to 1997, in parallel to his private studio, he was a partner in charge of industrial design at Sottsass Associati Milan. In 2004 he was also elected RDI (Royal Designer for Industry) by the Royal Society of Arts in London, and in 2007 he was awarded an Honorary Doctorate in Design from Kingston University. During its long career, Studio Irvine has worked with various internationally renowned companies including Alias, Arper, Artemide, B&B Italia, Canon, Coro, Duravit, Foscarini, LG, Magis, Marsotto Edizioni, MDF Italia, Muji, Olivari, Olivetti, Phaidon, Ströer, Thonet, Whirlpool, WMF and Zumtobel. After James Irvine’s premature death in 2013, Studio Irvine found its natural continuity in the figures of Marialaura Rossiello Irvine (partner at James Irvine Srl since 2009) and Maddalena Casadei (Irvne’s right arm of Irvine for nine years). Marialaura Rossiello was born in Naples, where she graduated in architecture. She moved to Milan for a Master’s degree in Strategic Design and Brand Management at the Milan Polytechnic University School of Management in 2000. As a design consultant and art director, she worked on the development of products from concept to finished product for various design brands. From 2001 to 2004 she was responsible for new product development at Danese, and from 2004 to 2006, she was head of marketing there. Since 2012 she has been art director of the brand Matteo Brioni. Maddalena Casadei was born in Forlì and graduated in Architecture in Ferrara. She moved to Milan for a Master’s in Industrial Design at Domus Academy in 2002, where she continues to work. In 2004, she joined Studio Irvine, dealing with different design projects, interior and exhibit design, while also running her own studio from 2010 which has now converged with Studio Irvine. The clarity of James Irvine’s working method developed over the years, and his belief that the signature is not a priority in design, have fortified Marialaura Rossiello’s and Maddalena Casadei’s determination to secure a future for Studio Irvine. James’ rigorous yet ironic approach created a school of design but also of life. Based on the idea of design inspired by attention to ethics, the ‘human factor’ and personal interaction (from clients to technicians, workers and consumers), Studio Irvine is instilled with a vision in constant evolution, rooted in the classics of the Italian design school but with a broader international outlook. The distinctively cross-disciplinary philosophy pursued by the studio, from the design of a bus to that of a pen, shows the continuing tension and curiosity towards all types and scales of projects. The studio today is a place whose rich collection of objects, prototypes, pictures, souvenirs, collections and drawings provides a continuing source of inspiration. Studio Irvine continues to work with Amorim, Muji, Marsotto Edizioni, Kettal and Phaidon. And it is also open to new design challenges in the fields of the product identity and brand consolidation for industrial companies wishing to approach the world of design.

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A Matter of Perception 2015 – Palazzo Litta
Partner: Matteo Brioni