Ars fabricandi and Fabrica
A Matter of Perception: Linking Minds – Palazzo Litta, Corso Magenta 24, Milano
In collaboration with: Fabrica
The Genesis collection is the result of a collaboration between ars fabricandi and Rafael Chvaicer, Carol Gay and Ana Neute (Brazil), Frederik Delbart (Belgium), Giorgio Bonaguro (Italy), and Fabrica, the communications research centre of the Benetton Group. Under the direction of Sam Baron and Giorgia Zanellato, six Fabrica talents – Ainhoa Garmendia (Spain), Anne-Claire Hostequin (France), Jo-chieh Huang (Taiwan), Ángeles Ortiz (Ecuador), Daniel Rous (United Kingdom) and Quentin Vuong (France) – have created unique and exclusive furnishings. Each item bears the mark of its origins to express the idea of ars fabricandi. The designers masterfully demonstrate that design has the mission to unite people and cultures, beyond any alleged difference. Genesis has been made possible thanks to the collaboration between the designers and ars fabricandi makers in Belgium, Italy and the Czech Republic. They worked together with passion and talent to create items perfect in every detail.