ICONICA ARCHITECTURAL INSTALLATION
A Matter of Perception: Linking Minds – Palazzo Litta, Corso Magenta 24, Milano
Axalta is a leading company in architectural powder coatings, protecting and enhancing iconic buildings and design masterpieces worldwide. To celebrate its passion for architecture and design, Axalta invited Meiré und Meiré to reflect on the changing role of colour in tomorrow’s architecture. A movable installation captures the dynamics and energy of architecture in the age of mobility. Visitors are encouraged to interact and explore its 40 colours, representing Axalta’s new ICONICA collection, in the constantly changing light conditions of Palazzo Litta’s Clock Courtyard. ICONICA is a selection from the range of Axalta’s Alesta® Super Durable powder coatings, informed by new aesthetic concepts: global issues, technological evolutions, the digital revolution, and augmented reality all inspire new forms of expression in architecture and design culture. Four distinctive ICONICA colour ranges – Eden Garden, Energy Manifesto, Arty Fusion and Techno Precious – represent a new architectural understanding for nature and humanity, developed and curated in collaboration with French trend forecasting agency Nelly Rodi.