our
story

Without innovation and research, design just will not exist.

Mosca Partners curates and produces events for Design and Photography always looking for quality contents since 2011

Caterina Mosca and Valerio Castelli founded MoscaPartners in 2011 starting from their long experience in the design sector working for some of the most important international design brand.

Over the last years Mosca Partners is curating and producing events for Design and Photography setting new trends in the cities they were held in.

Moved by the desire to enrich and promote design culture

We want to spread innovative ideas by curating exhibitions and organizing events, intended not only for those with a professional interest in the design industry but also for a much wider public of enthusiasts. Wherever they are held, these events provide opportunities for cultural exchange on an international scale.

A story that started
in 2011

Number of Events curated

30

Total number of visitors

600k

Creatives who exhibited

750+

Partners during the years

300+

How we do it

MoscaPartners mission is to create 360-degree exhibition experience by

  • Defining the initial concept
  • Selecting the leading designer for our site– specific project
  • Individuating the venues
  • Curating the contents and exhibitors
  • Managing the production and managing the event
  • Promoting and communicating the event
  • Creating a hub for sharing and networking

Complete support in logistics and project coordination, from concept to realisation are included in our fee.

  • Event Brand Identity: each event is defined by a unique graphic style that characterizes all visual elements ensuring strong recognition throughout the city.
  • Event Signage: coordinated event signage is designed and produced for all entire exhibitions. This includes information totems placed at the entrance of each exhibitor’s installation explaining the project and introducing the company and designer. An exhibition map is also produced to disseminate essential information to the visitors.
  • Infopoint: information desk with guest and press registration is present at the exhibitions. The press kit is distributed via QR code.
  • Photo and video shooting: photo and video reportage of the location and set-ups are produced for dissemination to the press, partner companies and profiled audience.

Extra services are available upon request, such as:

  • Cleaning and dedicated security
  • Equipment rental
  • Technical and electrical assistance
  • Support for goods transport
  • Additional electricity power

Our goal is to provide the highest satisfaction to our partners and visitors by managing event communication both online and offline. We develop a comprehensive and engaging communication strategy that encompasses web-site contents, social media, newsletters to our profiled data base, event guides and signage, press office activities, launches and coverage.

  • Website and Social Media Strategy: a carefully designed online media strategy across multiple platforms ensures visibility for all partners and exhibitors. Updated website and active social media posting (Instagram, Facebook, LinkedIn) with contents published before, during and after the exhibition to maximize the engagement
  • Professional Engagement: MoscaPartners has an international database with
    profiled contacts including architects, designers, companies, Institutions, professionals, press and communication agencies. Periodical newsletters and invitations are sent out about organised events.
  • International press office: press launches are done before, during and after each exhibition. The event press kit includes press releases, companies and designers sheets, venue history and information.
  • Media Partnership

A detailed report is shared with the partners, providing key data and insights about the event’s performance and audience. The final report includes:

  • Press and Visitor Attendance
  • Communication Activity Analysis
Communication Services
Event Management

Valerio Castelli – Philippe Daverio – Caterina Mosca

People at Palazzo Litta during Design Variations 2019

Rolf Fehlbaum – Ricardo Scofidio – Caterina Mosca – Valerio Castelli

Michele De Lucchi – Francis Kerè – Andrea Branzi – Suresh Sethi

Mario Trimarchi – Michele De Lucchi – Caterina Mosca

Valerio Castelli – Asif Khan