Poltronova starts its story from its most iconic product, Ultrafragola by Ettore Sottsass, and uses it to amplify its kaleidoscopic identity. The experience unfolds within eight bubble rooms, each one dedicated to a particular furnishing accessory. A play of “stage curtains” made of strips of metallic film and a mirrored floor, create a surreal atmosphere for visitors to walk around and let their imaginations run free. Just like the yellow brick road that leads to happiness, Poltronova uses Autostrada to connect the various environments. Designed by former member of the radical UFO collective Lapo Binazzi, the straight and curved modules of the innovative carpet systemin three different colour combinations, become the pathway through the installation.– www.poltronova.it
Donatello D’Angelo is currently Poltronova’s artistic director. An architect and communications designer, he specialises in exhibition design, visual identity and editorial products. In 2009, he founded the D’Apostrophe design studio in Florence. He teaches courses at the University of the Republic of San Marino and at the IED in Florence, where he leads various courses in the fields of art direction and graphic design.
Francesco Toselli is a designer from Ferrara who is passionate about production processes. He has won several awards, including the Bicycle Brand Contest and the German Design Award. He is currently Poltronova’s product manager, while continuing to teach at IED Florence and the University of Bologna.